you want to do

Companies are looking for Search Engine Optimization (SEO), SEO companies still approach, individuals and other organizations with a single purpose - to promote their business, number one on some keywords that they enter the optimizer search engines. In their quest for status Numero Uno, it is not because the most important keywords for execution. For example, if your company, which sells jewelry online, freshwater pearl, and you're number one in the search field "Mickey Mouse", it is very unlikely that your number one status in this study will be useful for you. Thus, prior to the SEO campaign specific to your business, think about the goals you achieve during the year. Think not only reach number one state in a given set of keywords, even if they seem relevant.

Eight of the conversion rate of visitors and their relevance to your business. To elaborate, suppose you have the keyword correctly. In the above example, you have achieved the status of number one searches on the keyword "jewelry beads from India, where you're selling casual beaded jewelry from India. They are in fact the analysis of profiles of visitors to your site? Perhaps the profile of visitors in this case, they come to your site, but ultimately not for sale. You should analyze the reasons for such behavior Clients unexpected and unwanted (at least from your point of view!). Maybe the design or appearance of your website is not impressive enough to make a purchase. Maybe your credibility as perceived by your site, do not seem strong enough to meet the visitors their intentions to purchase.

It is also possible that your "privacy" does not seem strong enough. Maybe your shopping form so long and so hard that your potential customers to follow to feel encouraged to buy. Last but not least, you can not smell or the provision of suitable payment options for customers and the security of your site may not be strong enough for the customers with their data safe. As you can see, the possibilities are endless, and many of them, SEO has nothing to do. It is therefore important that you pay attention to all the many factors that may impede the sales on your website, and not try to SEO as the only savior and a pioneer of online shopping, you want to do.

Another factor that I have seen many companies ignore the importance of search engines for the regions in which they intend to sell. For example, China's number one Google can not be very useful when Baidu "is much more popular search engines. For many others who do not speak English, akoya pearl jewelry, the country where the international search engines may not be as popular as local. At the same time you have your pulse on your potential customers as a whole, it may be possible that visitors who come to Baidu may not be as strong likelihood of purchase than those on Google, China. In this case, even if smaller raw number of visitors, visitors come from Google deserves much more attention, because it may be that the ability and willingness to buy.

Thus, all the factors surrounding a lot of visits to look at your website and profits received by them before returning to the ambitious SEO.